Content Development for Digital & Social Media ;

Course / Course Details

Digital Marketing

Business & Management

By - SENIOR ICT ACADEMY
7 students
90 Hours
(0)

Course Requirements

✅ Entry Requirements

No formal education is required to enroll.
English proficiency is required for reading, writing, listening, and communication.

✅ Technical Requirements

A computer or laptop (recommended) or tablet with reliable performance.
Stable internet connection for online classes, assignments, and research.
Updated web browser (Google Chrome, Firefox, Edge).
Basic software: Microsoft Office or Google Docs/Sheets.

✅ Skills Needed

Basic computer literacy (typing, email, browsing, file management).
Ability to use online platforms (Zoom/Google Meet, course portal).
Willingness to learn new tools like social media dashboards, Google Analytics, and email marketing platforms.

✅ Personal Requirements

Self-discipline and motivation to complete online lessons.
Time management skills to balance study with other activities.
Creativity and curiosity for exploring marketing strategies.

Course Description

This value-added course is designed to equip learners with the essential skills and knowledge needed to create engaging, strategic, and impactful content for digital platforms and social media. Whether you're a student, entrepreneur, marketer, or aspiring content creator, this course provides a solid foundation for producing high-quality content tailored for websites, blogs, YouTube, Facebook, Instagram, TikTok, X (Twitter), LinkedIn, and other digital channels.

What You'll Learn:

✅ Fundamentals of digital content creation
✅ Understanding different types of content (text, images, video, audio, infographics)
✅ Writing and editing content for web and social media
✅ Visual storytelling and basic graphic design tools (Canva, Adobe Express)
✅ Video content basics – scripting, shooting, and editing
✅ Social media content planning and calendar creation
✅ SEO (Search Engine Optimization) for content visibility
✅ Hashtags, captions, and call-to-actions that convert
✅ Using analytics to measure performance and improve content
✅ Ethics, copyright, and responsible content publishing

Target Audience:

Students and graduates looking to build a digital portfolio
Marketing and communication teams
NGO and SME staff managing online presence
Business owners who want to promote their services online
Anyone interested in a digital content creation career
Why Take This Course?
✨ Stay relevant in a digital-first world
🎯 Learn how to promote yourself or your organization online
📱 Master the tools behind engaging posts, viral content, and digital campaigns
💼 Boost your employability in marketing, communications, and media fields
🌍 Create content that informs, inspires, and connects with your audience

Course Outcomes

To successfully enroll and complete this course, learners should meet the following requirements:

1. Basic Computer Literacy

Ability to use a computer or smartphone
Familiarity with typing, browsing the internet, and using social media platforms

2. Access to Devices

A laptop or desktop computer (recommended for full functionality)
OR a smartphone or tablet with internet access for mobile learning and content creation

3. Stable Internet Connection

For attending online sessions, uploading assignments, and accessing course materials

4. Functional Email Address

For course communication, submissions, and receiving updates

5. Interest in Digital Media or Communication

A passion for writing, visual storytelling, digital creativity, or managing online platforms

6. (Optional but Recommended) Basic English Proficiency

As the course content and instructions are in English, basic reading and writing skills are beneficial

7. Software & Tools (Free or Freemium Options Provided)

Canva, Google Docs, YouTube, Meta Business Suite, CapCut, or similar tools (guidance will be provided during the course)

Course Curriculum

10 chapters
62 lectures
0 quizzes
90 Hours total length

Toggle all chapters

1 Introduction to Social Media

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2 Introduction to digital Marketing Lesson One

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Foundations of Digital & Social Media introduces students to the core concepts of digital media, its types, and its evolution over time. The course explores how digital technologies have transformed communication, business, culture, and society. Students will learn the differences between traditional and digital media, examine key platforms and formats (text, audio, video, interactive), and discuss future trends such as AI, VR, and the metaverse. Through discussions and activities, students will develop a foundational understanding of how digital and social media shape the modern world.

3 social media marketing

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4 Social media analytics and reporting

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1 Building Your Digital Portfolio

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2 How to Create a Portfolio Website for Free in Canva

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3 How to Create a Portfolio Website for FREE

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4 How to create a Social Media Manager Portfolio

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5 How to create a Digital Marketing Portfolio? Social Media Marketing Portfolio

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1 Social Media Advertising and How to Keep it Legal

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2 Ethics and Legalities of Digital Marketing

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3 Ethical Issues and Legal Aspects of Social Media Use

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4 Ethical Social Media Marketing for Lawyers

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1 Social Media Metrics to Track

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2 7 Social Media Metrics You Need to Track

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3 rack & Analyze Social Media in Google Analytics 4

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4 How to Analyze Facebook Ads Data the Right Way

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5 How do I track social media in Google Analytics?

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6 Digital Marketing Metrics & KPI's

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1 UNLOCK YOUR SOCIAL MEDIA GROWTH | SEO Tips & Strategies To Grow On YouTube, Instagram & TikTok

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2 TikTok SEO Tutorial - Optimize your Business Page

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3 How hashtags work on social media: Twitter, IG, FB?

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4 How to Master Social Media SEO

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5 We Tested Every SEO Strategy

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6 SEO for Social Media

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7 Social Media Optimization (SMO)

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8 What is Social Media Optimization? - Introduction to Social Media Optimization

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9 Understanding Different Social Media Channels (Facebook, Twitter, Instagram) & Their Importance

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10 How to Create Facebook Page Easily? | Facebook Page Kaise Banaye - Simple Way

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11 Important Facebook Page Elements | Facebook Page Settings Kaise Kare - Advanced Level

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12 How to Create Facebook Page Chat System

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13 How to Start using Instagram for Business

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14 How to Optimize Instagram Profile | Instagram SEO Tips

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15 How to use Instagram Hashtags | understanding Hashtags

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16 How to Create Creative from Canva | Create Social Media Graphics in Minutes

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17 How to use Twitter for Online Business | Twitter Marketing Techniques

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18 How to Start Using LinkedIn & Importance of LinkedIn | Why you must use LinkedIn

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19 How to Find Best Job on LinkedIn? | Using LinkedIn for Jobs & Salary Insights

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20 How to Create Micro Videos & Advantages of Micro Videos | Different types of Video

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21 Social Media Tools - Different Tools to Create & Schedule content for Social Media

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22 Understanding Important Metric of Social Media | All Social Media Metrics You Should Know

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23 How to Create Social Media Content Calendar | Understanding Calendar Practically

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24 Understanding the Algorithms of Social Media & Buyer Persona - Secrets Revealed

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25 1k to 800k Followers in 150 Days (Content Creation Roadmap)

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1 Social Media Marketing Strategy

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2 Social Media Marketing Strategies That Will Rule

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3 Social Media Content Strategy for Entrepreneurs

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4 How to start brand social media from scratch

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1 How to make amazing videos for social media

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2 Benefits of video marketing for businesses

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3 How to create branded video content

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4 How to edit video content for social media

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5 Remove a video background without green screen

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6 How to add music to a video

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7 How to add video transitions and animations

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8 How to schedule social posts with a content calendar

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9 This is how you'll become a content creator

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1 Creating Effective Visual Content For Social Media Platforms

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2 An Overview

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1 How to become a Content Writer

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1 Digital Marketing & E-commerce Strategy | Google Digital Marketing & E-commerce

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2 Digital Marketing

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1. Introduction to Digital Marketing Assignment

Download

2. Digital Marketing Assignment

Instructor

SENIOR ICT ACADEMY

As the Super Admin of our platform, I bring over a decade of experience in managing and leading digital transformation initiatives. My journey began in the tech industry as a developer, and I have since evolved into a strategic leader with a focus on innovation and operational excellence. I am passionate about leveraging technology to solve complex problems and drive organizational growth. Outside of work, I enjoy mentoring aspiring tech professionals and staying updated with the latest industry trends.

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